The other day while I was scrolling through my Instagram feed, a nice quote popped up from Social Media Examiner by Sue B Zimmerman “Social Media is not for selling, it’s for building trust.”
A small exchange then ensued (Screen capture 1) in the comments and one that I couldn’t Agree to disagree on.
As you can see (Screen capture 2) user scottayres says “Selling is part of, if not all of social media. It’s marketing after all. I came back and responded that “social media isn’t marketing…”
I then responded (Screen capture 3) ” while we broadcast on the social platforms our wares to where users are gathering, social media is not marketing.”
Scottayres responded ” Yes it is! Everything your business publishes is marketing. Everything.”
Now this is where the discussion can be had that everything a business publishes is in fact as scottayres says marketing. However, this is where I disagree in the terms of social media being marketing.
Social media is exactly what it states, social the “media” aspect can be anything from; user groups, online forums, usenets, twitter, facebook, linkedin, xing, the yet to be developed medium where we interact.
As marketers we bring the discussion of our wares to where the users are, tv commercials, billboards, banner adds, spread in paper, creating video on youtube. That is us bringing the message of our business to the users.
Let’s look at this a little bit, if as an organization all you do is broadcast your message, you aren’t really being social you are being noisy. It is a personal belief of mine that you have to be genuine, and by being genuine you will gain trust. The trust you have built up will lead to more visibility and ultimately more sales.
What are your thoughts? Leave a comment below