What was once VMTurbo is now turbonomic. The company has decided to shift focus away from the VM and focus more on the turbo in it’s name that is! I feel this is a great way to be agile like the customers are around you. Businesses today are not just focused on “VM” anymore there are more layers and technology coming into play. I am fortunate to be involved in blogger briefings from the company over the last few years.
It is all in a name right? Would Taco Bell be Taco Bell if its name was something different? I think if you take a look to back in the day when they use to ring a dinner bell and peoples love of tacos this was great brand strategy by Taco Bell. turbonomic took a slightly different approach but yet similar, by morphing “Turbo Speed, “automatic control” and “Economic Principles” and forming turbonomic. Not only did they incorporate what their customers are facing today, they implemented the concept and thinking of making the management of your environment as autonomic as your heart beat.
Understand that they do a little more then that, the green circle in the logo represents the green circle community. turbonomic has always been a great supporter of the community with it’s participation in vBlogs, bloggers, user groups and virtual design master, etc so to have a piece of that represented in the logo is awesome.
This is a bold statement and great transition period for companies like turbonomic, to be established then try and shake things up can be rewarding but also have it’s troubles. I am hoping for the best for the turbonomic team while they start this new adventure. If you check their twitter stream you can see it has given some fun spirits to the employees. They are keeping the community, it’s users, employees excited. In my opinion that is what a company should want to do. While I hope they do not change the name again nor does this work for all companies, but turbonomic hit the nail on the head with this move in my book.