The other day while I was scrolling through my Instagram feed, a nice quote popped up from Social Media Examiner by Sue B Zimmerman “Social Media is not for selling, it’s for building trust.”
A small exchange then ensued (Screen capture 1) in the comments and one that I couldn’t Agree to disagree on.
As you can see (Screen capture 2) user scottayres says “Selling is part of, if not all of social media. It’s marketing after all. I came back and responded that “social media isn’t marketing…”
I then responded (Screen capture 3) ” while we broadcast on the social platforms our wares to where users are gathering, social media is not marketing.”
Scottayres responded ” Yes it is! Everything your business publishes is marketing. Everything.”
Now this is where the discussion can be had that everything a business publishes is in fact as scottayres says marketing. However, this is where I disagree in the terms of social media being marketing.
Social media is exactly what it states, social the “media” aspect can be anything from; user groups, online forums, usenets, twitter, facebook, linkedin, xing, the yet to be developed medium where we interact.
As marketers we bring the discussion of our wares to where the users are, tv commercials, billboards, banner adds, spread in paper, creating video on youtube. That is us bringing the message of our business to the users.
Let’s look at this a little bit, if as an organization all you do is broadcast your message, you aren’t really being social you are being noisy. It is a personal belief of mine that you have to be genuine, and by being genuine you will gain trust. The trust you have built up will lead to more visibility and ultimately more sales.
What are your thoughts? Leave a comment below
Today I officially start my transition with-in HP Enterprise to a new role! The last year and a few months has been an interesting ride both personally and professionally as a tech marketing professional. As the title suggests I am evolving into a new role. A role that is more suited for some of my strengths and an area for me to grow more personally and professionally. I am taking on the role of Content and Social Media Marketing Manager for our Information Management and governance solutions under HP Enterprise Software Big Data group. Headed by David Jones.
Well right now I am in the planning stages of my new role and there is a lot for me to do on that stage. So I maybe quiet over the next few weeks, then the implementation stage will hit and you all will see some more things from me on a HP Enterprise level in my social channels. But have no fear I am still the same Blurt you all have grown to know and love.
Taking this step right now feels so right and I am excited to put into practice some new ideas and helping shape some pretty sweet things for the Tech community and for HP Enterprise.
This blog isn’t going anywhere! while it has been very quiet that will change soon too, I will be writing more and on a variety of topics. If there is something you want to know more about or hear my opinion on let me know!
It is very exciting to be part of an organization that allows you to grow, I have that with HP Enterprise and my leadership team. They allow me to be me, and that is huge! I was talking to someone the other day and explained how I do not feel like I am working at all, not because i do not do anything but I LOVE what I am doing. Is there stress at times? yes, but that makes it more challenging and rewarding when things come through.
I challenge all of you to do what you love and to love what you do, don’t just settle.