The other day while I was scrolling through my Instagram feed, a nice quote popped up from Social Media Examiner by Sue B Zimmerman “Social Media is not for selling, it’s for building trust.”
A small exchange then ensued (Screen capture 1) in the comments and one that I couldn’t Agree to disagree on.
As you can see (Screen capture 2) user scottayres says “Selling is part of, if not all of social media. It’s marketing after all. I came back and responded that “social media isn’t marketing…”
I then responded (Screen capture 3) ” while we broadcast on the social platforms our wares to where users are gathering, social media is not marketing.”
Scottayres responded ” Yes it is! Everything your business publishes is marketing. Everything.”
Now this is where the discussion can be had that everything a business publishes is in fact as scottayres says marketing. However, this is where I disagree in the terms of social media being marketing.
Social media is exactly what it states, social the “media” aspect can be anything from; user groups, online forums, usenets, twitter, facebook, linkedin, xing, the yet to be developed medium where we interact.
As marketers we bring the discussion of our wares to where the users are, tv commercials, billboards, banner adds, spread in paper, creating video on youtube. That is us bringing the message of our business to the users.
Let’s look at this a little bit, if as an organization all you do is broadcast your message, you aren’t really being social you are being noisy. It is a personal belief of mine that you have to be genuine, and by being genuine you will gain trust. The trust you have built up will lead to more visibility and ultimately more sales.
What are your thoughts? Leave a comment below
It is the beginning of the New year, and with-it many make resolutions they ultimately end up breaking. The number one is I’m going to the gym, you see influx of people in beginning of January and then by Feb it’s back to business as usual. Well my resolution is to write less! Wait, what?!?!?! Why are you making a resolution to write less? Great question! As my title suggests I am breaking that resolution by actually doing more!
I love this site and writing and being creative, so guinea pigs this year you will see more, either from myself or other contributors. Not only will there be guest bloggers, but various topics, I have few great posts and other things lined up, so check back often.
So what resolutions are you making or breaking?
Monday September 19th things are going to be a little bit different on Twitter, the much anticipated change to tweets is happening! Back in May Twitter announced some changes and they are finally happening! I for one thing it is long over due, for me the Twitter handles not counting is the best part of this update. I have longed for this feature since I started tweeting.
If you are a regular user this change will be minimal and you will most likely go about your tweeting as usual and not really notice. However if you are a business this impacts you the most as you now will have more characters for creating those social posts.
I know I have been wanting this for awhile and am excited that it is finally here! It has only taken 6 years, but it will be here soon! Those group tweets are going to be better now and you can include others, I’ve been in many chats that have multiple people in it and limited the conversation.
What are your thoughts on the changes?
I travel to Las Vegas almost every year for a conference or two or three at times, I have been there many times and thought with HPE Discover going on right now I would write quick note on the Top 5 things I do when I go to Las Vegas.
I understand there is a lot of things to do besides this small list but After a night of partying or a Long conference day having some food, and good laughs is the best medicine.
I hope you like my list as these are some of my favorite things to do. I was not compensated for mentioning any of the establishments, i just really like the food or services. Enjoy Las Vegas!
Life is full of different directions and as things come at you, you must adapt, do the same thing or stop doing things. I am the type of person that adapts to many different situations, professionally, personally, I just do. There are many times I get frustrated, lose my cool, slam the punching bag a bit but I always take time to self reflect. I think in life it is good to have people you respect help guide you in certain ways.
Enter Cody Bunch into my life about 5 years ago, never would I have thought where this friendship would have taken me. Let me tell you this, it has been on one awesome ride! Cody is one of my mentors, a close confidant that I can go to with work, home or just crazy ideas. Zero judgement, but what I get is a mutual respect, a respect that was earned in truth and being a great listener. Truth be told I have many mentors in life; Jonathan Frappier, Matthew Brender, Sean Thulin, John McArthur, Stu Miniman, Jonas Rosland, Chris Harney, Nick Weaver, Scott Lowe, Stephen Spellicy, Damain Karlson, Jeramiah Dooley, Stephen Aldous, James Penta, my best bud in the whole world Daniel Cardosa, I can go on and on. There are so many great qualities that these gentleman bring out in me. Knowing I can go to these guys with just about any question and not be laughed at, but understood and listened to. The conversations had with many in my life today is crazy, but motivating.
This past year Cody has been my official mentor in his #vSensai program, this program has altered my thinking and philosophy to certain situations! But at some point I have become a mentor to a couple of people. It didn’t hit me until i was talking to Cody tonight about how truly awesome it is to have someone respect you enough to ask for your guidance.
So Kendrick Coleman, I am taking a tip from you and doing a Top x number post 😉
Tip One – Stop doubting yourself
As a Mentee, we have constant doubt. Stop it! Have confidence that you know what you are talking about. If others are coming to you for advice it is because they see something in you. Know it’s there and be awesome with it.
Tip Two – Listen
The best tip is to actually stop and listen to those asking you questions. That moment I realized I knew what i was talking about and doing things right helped me with my first tip! I currently have two mentees that look to me for guidance, I listen and sometimes they answer their own questions just from asking me. Being a person someone can vent or brainstorm to is sometimes more powerful then giving advice.
Tip Three – Guide them don’t dictate or order them around
This is probably the biggest tip, as a mentee we are looking for direction, an outlet, free expression. As a mentor you have to know how to use your experience to get a mentee to understand the answer they are seeking.
Power of persuasion and understanding people is key, if you come at someone hard you are seen as a controlling, yes even if they came to you. So combining listening and sharing your experience in similar situations can go along way.
I have mentors for different things, but one thing is certain they will be always in my life. Helping me with construction, making videos, or just brain storming crazy program ideas. I can only hope that my time as a mentee will help me be a better mentor.